When a business has a clear understanding of who they are, what they do and who they do it for, then your design brief is clearcut, making the design and web development process productive and enjoyable for you, the business owner.
A name that helps progress your business
A tagline to support your business name and positioning
Clarity about what you really do for your customers
What to say about your business to attract better customers.
Understand what you are, and what you are not, and to whom
Map your business internally and externally – a practical business plan