The Biz

Branding insights for business owners
Positioning

The magic beans

How looking at your business model can completely change an industry and lead to success. We're talking about Nespresso.

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Design

How to build a DIY website

Whether it's for budget purposes or that you want full control of your website, here are some tips to help you through the process.

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Business success

Help your customer to be a success

When we take our clients through our interviews and workshop process, we often ask the question “Who are your clients’ customers?”. It’s something we should all know the answer to and can be the difference between creating a ‘me-centric’ board-pleasing, shot in the dark campaign, and a successful 'client-focused’ investment in your business advertising.

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Business success

Why content should never be an afterthought

The design process of your website is the exciting part of creating a new website as you are lead through a process of discovery, brief writing and design. Once you’re past that initial phase, however, you’re often flummoxed when the project is deemed ‘done’ as far as the web developer is concerned, and it is thrown to you to ‘provide content’.

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Branding

Flag the 'Ta-dah' approach

New Zealanders had a taste of one type of design process. Regardless of how you feel about the outcome, the thing that is glaring me in the face is how we were led to getting through this process.

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Branding

Product branding is more than a fancy label

You’ve got a great product. Now you just need the right label to make it sell. Or do you? Product branding is as much about your business plan as it is about what’s in the box, or on the label. Here’s a brief overview of what really needs to go into your product (other than the stuff in the bottle!)

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Business success

Do you see what they see… anymore

Have you taken the time to take a fresh look at how your customer sees your business? When we look at our own business too often, we start to see what we expect, and not what is really there.

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How does Facebook know what I like?

Facebook remarketing and how you can use it to your advantage as a business owner (or completely get ti wrong)

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Positioning

Why are we watering down the New Zealand brand?

Why is it acceptable to market our country as a clean green, untouched world when the majority of our waterways are not swimmable, yet alone potable? How this shortterm gain is going to cause long term pain.

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About 'The Biz'

We didn't want to write a design blog, we don't see how that can help business owners.

Instead 'The Biz' discusses issues that face all business owners, but from the perspective of branding – because that really is the heart of business.

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