How to create, build and grow a brand

Our solutions are a combination of strategy, design and implementation.

This allows us to deliver the best results for your business - from the start up, to consulting with 'The Board'. We'll create a design solution that is a result of our experience, combined with your expertise in your business – a true collaboration.

BRAND STRATEGY

To Delineate your business, we need to understand your business and your goals. Which is why we always get to know our clients through a business discovery workshop.

 

From the very first day, we become part of your team through discovery, defining your business and developing your brand, using our effective, tailored tools, workshop insight and most importantly, through close collaboration.

Whether you are a company board member or a start-up business owner, our processes have been adapted to effectively hone your brand strategy.

Here's what can come out of a brand strategy:

BUSINESS NAME

For the start up business, or rebrand

TAGLINE

That extra qualifier, to better explain what you do

 VALUE PROPOSITION

Explain what you do and to who you do it for

POSITIONING

Control how you want to see your business in the market

BRAND MODEL TESTING

Plot your business concept before you invest in it

DESIGN BRIEF

Turn the design guessing game, into a clear outcome

BRAND DESIGN

With your input, we provide a visual design solution that defines your business – Logos, stationery and brochures – that delineate your brand…

 

… and when we say we provide a solution for you, we mean it – it’s yours. You own it. Use it as you see fit, BUT as part of your team, we provide collaborative guidance so that you continue to use your new solution effectively and always in line with your brand strategy.

Delving into your business and brand ethos with you makes our process exciting and collaborative – not scary! You will find yourself appreciating why it is so important to dig deep before making any ‘surface’ design decisions.

Because this is a joint venture, once we have a solution, you will have a greater understanding of your own business, a truly effective brand strategy and design, and the knowledge to move forward confidently with your marketing.

 

Here's what often comes out of a brand DESIGN:

LOGO

From a tweak, to a rebrand, we'll do what's right for your brand

BRAND IDENTITY

Design that's everything outside of your logo (your personality)

STATIONERY

Business cards, letterheads and everything else for your 'corporate ID'

BROCHURES

Printed marketing and promotional material

PRINT ADVERTISING

Magazine and newspaper adverts to digital banners

POINT OF SALE

Displays to attract, educate and sell to your customer

BRAND ONLINE

Your website needs to tie directly into the goals for your business. The days of entering content into a shell website are gone (or they should be!).

 

Your website is your global shop window, and that means you really need to think about content before you get the designers involved. Simply adding content once the site has been built is online suicide (and a pain in the …)

We provide a bespoke Online Branding service, to ensure that your website aligns with and strengthens your brand strategy. This also includes options for initial design and layout, updating your current site, ongoing maintenance and complete written and image content to ensure that your website promotes your brand appropriately from every page – right from the beginning.

 

Here's what we create for your brand online:

WEB DESIGN & CONTENT

Your website design needs to tie directly into your content - so we do both!

WEBSITE BUILD

Built in the best platform for your business – not just what suits our developers

WEBSITE MANAGEMENT

Continuing to use your website
as a tool in your business
(also see Socialness)

SOCIALNESS

Engaging your social media market is a really powerful way to grow your business, however only if it is planned and executed properly. Which is why we believe so strongly in using content driven marketing to position your brand.

 

The first step to successful content driven marketing is to develop your plan for your content driven marketing (what most people think of as 'social media').

We help simplify the social media process for you, allowing you to ‘keep it real’ with relevant, meaningful communication that doesn’t take all day.

Together, we set up your plan, then we can either implement it on your behalf or provide an easy to use guide for you to manage it yourself.

 

 

Here's what we create for your brand SOCially:

SOCIAL STRATEGY

Developing a content driven strategy to fit your goals

DIGITAL CAMPAIGNS

Promoting your products or services via social media or Mailchimp

BLOGS

Using blogs to position you as the expert in your field

eNEWSLETTERS

We use Mailchimp to build a relationship with your database

SOCIAL MEDIA

Communicating your business via social media channels

Delineate Limited

Email: hello@delineate.co.nz

Phone: +64 (3) 366 3690

Unit 3, 209 Worcester Street, Christchurch, New Zealand

For your monthly blog fix

If you want to talk to

CONTACT us below:

Submitting Form...

The server encountered an error.

GOT IT - WE'LL CONTACT
YOU ASAP!